About the news
For years, TATUUM has been creating fashion that connects generations. Once again, the brand draws on a motif particularly close to the hearts of Poles. Mis Uszatek – the beloved character from a fairy tale that raised several generations – returns in a new version to remind us of values that remain timeless: warmth, simplicity, and authenticity.
The Łódź roots of the brand and the iconic character come together in a unique way in this collection. The TATUUM x MIS USZATEK capsule is a winter story about memories, calm, and joy – things worth cherishing regardless of age. It’s a return to childhood winters, to the warmth of family moments, and to carefree days.
The most anticipated TATUUM collection of the year has sparked tremendous customer interest from the moment it was announced.
Nostalgia, emotions, and intergenerational appeal
The collection focuses on nostalgia and intergenerational connection. Mis Uszatek – regardless of the audience’s age – remains a universal figure, associated with joy, calm, and goodness. For younger people, he symbolizes childhood imagination; for older fans, he’s a sentimental journey back to simpler times.
The designers at TATUUM drew inspiration from the emotional simplicity of childhood memories. Mis Uszatek, as a symbol of warmth and good spirits, became the central theme of the entire collection.
Style, colors, and textures
Both the women’s and men’s collections combine classic styles with retro accents: soft yarns, warm knits, and wools. The women’s line features pastel shades of orange and beige, while the men’s line highlights navy blues and amber oranges.
Minimalist forms are interwoven with more expressive designs – prints and embroidery inspired by the world of the fairy-tale bear.
Refined details – coconut and enamel buttons, cozy yarns, and signature patterns featuring Mis Uszatek inspired by paper cuttings – give the designs a unique character.
Durability and values
Every piece in the collection is designed with comfort, quality, and respect for craftsmanship in mind. The garments are made from natural, durable materials and are covered by the 10-Year Guarantee Program and Lifetime Repair Service in the TATUUM TUUGETHER Club. This reflects the brand’s philosophy, which emphasizes long-lasting and responsible fashion.